Welcome to Flawless by Asha

About Flawless by Asha

Flawless by Asha provides designer clothes for kids. For every season there are set of Collection which is displayed on the Flawless website, we also provide bespoke design to match your style taste. Flawless is founded on the principle of providing traditional clothes with western cuts which makes the kids fall in love with our culture and clothes from a very young age. Flawless is committed to helping anyone from any part of the world to get best quality clothes for their princess paragraph-svg.

Being supported by family, Asha is able to source authentic clothes from India, design and stitch them from Bangalore and ship it to her brother in London. All our clothes are designed with care and love, this also means you get best clothes for a lower cost because we eliminate the middle man and unwanted business overheads. Buying from Flawless will be a unique experience with a professional approach at every step of the Journey.

Our Brand Story

Flawless by Asha’s customers want to create a beautiful childhood for their girls. Been in a western country, they want to follow western style while having a touch of traditional cultures. But achieving this is nearly impossible due to the location they are based in, not having enough choices in the local shops or the cost company charge. We believe that for our customers to achieve their goals, they need to trust and be absolutely confident the company they choose to help them create a beautiful trendy dress for their loved one.

We believe the only way we can create this trust and confidence is by consistently delivering design perfection and outstanding customer support. At Flawless by Asha, we are proud of our customer-centric culture which helps us make responsive to every customer, no matter their location, the mode of contact or the requirement. Every cloth is designed to help ensure the customer gets what they envisioned.

Our ability to combine traditional clothes with western cuts is what makes us different. We are always keen to understand our customer’s vision, ideas and appreciate our customers’ perspectives and work together with them to obtain their dream.

Beyond our responsibility to our customers, we are responsible to contractors, suppliers and the vendors we work with. We are dedicated to working with people who are passionate about fashion and devoted to the best quality. We are committed to the highest quality materials we use on our products.

At Flawless by Asha, we exist to help our customers obtain their dream clothes from their girl and be part of making everlasting memory

Our Name

flawless – adjective – /ˈflɔːləs/
‘without any imperfections or defects; perfect.

Our name should remind you that

you are Flawless regardless of your shade, shape or background.

You now have a chance to empower your daughters to do more,

Don’t let the society to define them,

Remind your daughters, they are Flawless,

There are here to Rule the world.

Taken from Flawless by Beyoncé [Play]

We teach girls to shrink themselves, to make themselves smaller
We say to girls: “You can have ambition, but not too much
You should aim to be successful, but not too successful
Otherwise, you will threaten the man”
Because I am female, I am expected to aspire to marriage
I am expected to make my life choices
Always keeping in mind that marriage is the most important
Now, marriage can be a source of joy and love and mutual support
But why do we teach girls to aspire to marriage
And we don’t teach boys the same?
We raise girls to see each other as competitors
Not for jobs or for accomplishments, which I think can be a good thing
But for the attention of men
We teach girls that they cannot be sexual beings in the way that boys are
Feminist: a person who believes in the social, political
And economic equality of the sexes

Vision, mission and values


Delivering your dream dress to your house regardless of the location.


Designing authentic traditional clothes with western curs


Doing our best work, creatively and committed every day
Listening to your ideas and providing creative solutions
Being honest, transparent and polite
Keeping customers first


Cheryl helping me with my first order from London.

Personal Story

Being part of a traditional Tamil family means I had to follow my family’s vision of becoming an engineer. Engineering was never my passion but I didn’t want to disappoint my parents and graduated as an Engineer. I was persuaded to do masters at DMU (Leicester), this is when I got the opportunity to give change to my passion which was Fashion and beauty. Doing this a side project, I was convinced I want to follow my passion

I had fond memories of my amma (mum) designing pretty clothes for me, I always wanted to do it for my daughter. I followed my passion and the dream came true when I started designing clothes for my daughter Cheryl.

It has always been my dream to design clothes when my daughter Cheryl was born in 2012 I had the chance to fulfil this dream. Since the day one, I have been stitching her little cute dress.

Everyone at school, work and in our social circles always enquired about the clothes and wanted me to make one. One lead to another now I get an opportunity to design clothes for large groups, special parties and dance program.

This year, I would like to introduce Flawless to the world and this is the first step. I am not a social media person, I do apologise if I am not doing it the correct way. I welcome any positive and critical advice on the clothes and social media.

All the clothes are designed, stitched and handmade by myself with help from my little helper. If you would like to have a dress specifically designed please feel free to message me at asha@flawless.co.in.

With lots of life
-Asha Prem


Photo of my small family with my husband Prem and daughter Cheryl. x